Locally speaking, Veeam is ripping up the New Zealand data centre market.
Well on its way to becoming a billion dollar business by 2018, the virtualisation specialists reported a 35 percent increase in total revenue bookings for 2014, while new license bookings revenue grew by 37 percent year-over-year.
This however, is nothing new for the expanding tech giant, such is its ability to excel in a market where industry rivals EMC, IBM and Veritas to name a few are buckling under the added pressure of increased backup competition and cloud offerings.
For Veeam New Zealand Territory Manager Ross Cranston, speaking at Westcon’s LEAP into the Data Centre in Auckland this month, the company’s ongoing success across the country can be attributed to New Zealand’s desire to embrace the modern data centre.
“In today’s world, the requirement for everyone to have everything now has increased,” says Cranston, in addressing a full house of Kiwi resellers.
“Applications simply can’t go down because everything is mission critical meaning organisations have no patience for downtime whatsoever.
“Across the world we have over 145,500 customers, 45,000 of which were brought onboard last year and in New Zealand, we have around 1,000 of those.
“We progressing quickly in New Zealand and a big reason for this success is that we’re changing the conversation around data centres, which is an area where resellers could also take advantage.”
Alluding to the rise, and need, of the modern data centre, Cranston says that despite Veeam’s worldwide reputation as being backup stalwarts, “the cool stuff arises from what we can do with it.”
“One of the big reasons why we are having such high success in New Zealand is because of the toolsets that we provide,” he explains.
“We make Disaster Recovery and Replication easy which traditionally provide huge nose bleeds for organisations. We have a simple way of operating and businesses find it reassuring that through Veeam, the duck always makes it way across the water.”
According to Cranston, the modern data centre is virtualised, regardless of whether it is on an enterprise raised floor or in the back closest of an SMB - and either way, it has to be protected reliably and rapidly.
Alluding to the notion of becoming an ‘always-on’ business, at present, recent Veeam research reports that the most common challenges in virtualisation protection relating to validating backup success and restore success (44 percent), followed closely by recoverability of data (41 percent).
“That being said,” the report added, “When asked what their primary challenge was, five of the top six challenges reported by the respondents related to ‘visibility’.”
For resellers, the question of ‘How fast can we recover?’ is commonplace among discussions with Kiwi businesses up and down the country, and in comparison with industry alternatives, Veeam provides the following…
Uptake
Regionally, Veeam’s business in APAC grew by 45 percent in total revenue bookings and new license bookings revenue grew by 39 percent during 2014, with the company reporting a 14 percent increase in Net New Customers in New Zealand during this period.
Nationwide, the company currently has 275 ProPartners in New Zealand as of Q1 of 2015, making up Veeam’s total worldwide partner base of 30,500 ProPartners.
Echoing Reseller News’ exclusive interview with Veeam CEO Ratmir Timashev earlier this year, Veeam’s success in 2014 illustrates the company’s ability to deliver availability solutions that solve real-life business challenges, and with 2015 already reaching its midpoint, resellers are now in place to capitalise on the modern data centre, today and tomorrow.
